The business healer for chiropractors
You're not burned out from the work you love. You're burned out from everything that comes with providing it.
I'm Dr. Alex, a chiropractor and the business healer for other chiropractors. I help practice owners heal burnout at the root, so your practice finally runs from who you are, instead of from following someone else’s blueprint and the constant, nagging feeling that you don't know what the heck you're doing.
Ten questions, about three minutes. Your results come with the Two-Minute Reset, a breathing practice for the stress you're either feeling crushed by or numb to right now.
See how the work happens
What practice owners tell me
Tap the ones you've said.
If one of these stopped you, keep reading. None of them mean you're failing. They mean you, like most of our profession, have built the practice you were told you were supposed to want without asking if it’s really a fit for you.
This isn't the burnout you've been told about.
You're confident in your clinical work. It's everything else, the decisions made in reaction, the business blueprint you never chose, the pushback from a public that doesn’t really understand what you do, that's kept you from the practice, and the life you actually set out to build.
Most burnout advice for chiropractors stops at the surface. Set boundaries. Get better software. Hire someone. None of it is wrong. It just doesn’t really fix the issue. Think of it like a subluxation. Just as the world turns to medicine and surface-level fixes for its health, we tend to do the same with our practices.
You're burned out from working reactively, inside an industry that resists innovation and change, and was never built to include us in the first place. When every decision is made in response to the latest office fire, or the newest bureaucratic red tape reinforcing a story that you’re somehow less than because of the credentials after your name and the fact that you never learned how to run a business, you eventually burn out. Somewhere it stopped being about the people you became a chiropractor to serve, and became about just trying to survive while questioning yourself as a business owner and leader.
Most burnout advice works up here, in the branches.
You are not the problem.You were never taught to run a practice — nor to stand against the grain of an industry that has never really included us.Read more about chiropractic practice owner burnout
A different kind of help for the business side of healing.
I'm not a business coach handing you another blueprint, and I'm not a practice management firm with a new script to learn or a better way to package your services. I'm a chiropractor who built a seven-figure practice, lost it, and learned, in a very painful way, how to let go and heal from that experience. I also learned how to find my way back even when the cost of being part of this profession felt really high. And to do it from my own strengths, on my own terms.
Now I help chiropractic practice owners navigate building the bridge between being a great chiropractor who loves what they do, and becoming a confident and unshakable business owner inside of an industry where we don’t always fit. Not through more systems, but by rewriting your identity as an owner and growing a foundation that includes you, instead of losing yourself under the pressures of practice ownership and the healthcare industry.
I found my connection to why again.
“When I started working with Dr. Alex I was so burnt out I didn't know if I wanted to keep practicing. Through our work together I realized I did want to keep practicing and found my connection to why again.”
“She was very skilled at listening to my needs and helped me come up with solutions that fit my personality. She was also very accepting and supportive in finding a way that was aligned with my strengths.”
The five-phase process
Getting to the root: the work happens beneath the practice everyone else can see.
Tap a root to see each phase.
Reveal
Get honest about your current reality, and the vision that got buried underneath it.
The question a lot of practice owners are asking
Thinking about going hybrid?
Adding functional medicine. Blending in-person and virtual care. Building something that gives you some freedom from so many hours in the office. For some, the hybrid dream is a real calling. For others, it's a reactive attempt to fix the surface-level problems in practice, without doing the work that would make the experience any different from what you already have.
The key is learning to tell the difference before you build your way into the wrong thing. Again.
Been there. Bought the t-shirt.
Read below to get clear on this for yourself.
Read about the hybrid practice question
Fairbanks, AlaskaI built everything I was supposed to want. Then I lost it.
I opened my first chiropractic practice with a borrowed portable table and a six-week-old strapped to my chest. A position I found myself in after parting ways from an incredibly toxic associateship that sent me into labor five weeks early. Within five years, it was a seven-figure practice with a team of twelve. To the outside world, it looked like I had arrived. But behind closed doors, I felt like I was trapped in a prison of my own making and I didn’t know how to get out. Then an insurance audit, a wrist torn in six places, and a bankruptcy had me leave practice for three years. I claimed I was retired at age 36. Truthfully, I was too broken physically and emotionally to keep going, and I didn't know how to keep going. It took me six years to finally heal enough to come back.
I'm practicing again now, though intentionally very part time. And I help other chiropractic practice owners heal and learn the same things I had to walk through the fire to learn. In order to transform their experience of practice from one slowly sucking out their souls, to the one we dreamed of in school of absolutely loving what we do and flourishing in all areas of our lives.
Read my storyEvery step is real work. Start with what you have capacity for.
Open any step to see what it is.
1The Burnout Blind Spot Quiz
Free
Ten questions, about three minutes. Find the burnout archetype draining you most, and one thing you can start doing right now to get yourself back. If you generally feel exhausted and overwhelmed, start here.
2Take a Rooted Workshop
$47
Real work, on your own time. Six workshops, one for each root that holds up your practice, each with teaching you can use, a workbook, and a guided practice. Start with the root that's hurting most, or the one you have capacity for. This isn't a sales pitch. Each one leaves you with a tangible vision and plan you'll walk away with.
3The Foundation Intensive
$1,250, or $3,250 with your team
A half-day that deepens your understanding of where you are, reignites your passion and purpose, and hands you a step-by-step plan to cross the bridge you built in the workshop.
4The Deeper Work Journey
From $8,000
Ten months of healing and growing at the root level, your identity, worth, leadership, and well-being, so the transformation in your practice actually happens. Chiropractors are unique in our own history and collective values, identity and worth. Healing on both a personal and collective level happens here.
From the podcast and the Journal
S3E9 Checking the “Other” Box: Chiropractic Identity and Burnout
S3E8 Reclaiming Our Spine: Identity, Worth, and Chiropractic’s Future
Should You Add Functional Medicine or Virtual Care to Your Chiropractic Practice?
Chiropractor Burnout and the Resigned Owner Who Stopped Believing Anything Could Change