How it works
The practice beneath the practice.
Everything your practice members, family, community and colleagues see is the canopy: your marketing, your team, your schedule, your finances, your systems. Most help for practice owners works up there, trimming branches. Just as the chiropractic saying “as a twig is bent, so grows the tree” goes, a canopy only grows as far as its roots can hold it. That's where the practice beneath the practice work starts.
How we can work togetherThe canopy

The roots
It is all connected.
We are not separate parts in our health. We are not separate parts in how we build our business and our lives. It's when we try to segment, get too focused on one piece of the puzzle, or only look at surface level solutions that things start to fall apart.
That's why this work doesn't start with your marketing or your schedule. It starts with you, and moves outward from there. What would change if every decision in your practice came from being confident in your values and identity as both a chiropractor and a practice owner, not just as a chiropractor trying to make it on your own?
The five phases
Five phases, from the roots up
Reveal
Get real about your current reality, and dare to verbalize what you actually want.
We separate the story from what's currently happening in your practice, and find the vision underneath it. Most practice owners have never had room to answer either question honestly. We hide a lot behind “fine” or toxic positivity. Here we check that at the door and get real. Without judgement, shame or guilt.
Where it happens: A Rooted Workshop gives you the 30,000-foot view. The Foundation Intensive and The Deeper Work Journey go all the way in.
Unhook
What keeps you from creating the practice you really want, and how do you shift your inner world to be able to build it?
First the weeds on the surface: the reactive patterns and inherited blueprints that run your days. All the reasons why you can’t have what you really want. All the red tape and walls put up by the healthcare industry and our own governing body. Then the rocks beneath them: the beliefs you absorbed along the way, both from the profession and from yourself, and the pressures of the system you practice in.
Where it happens: The Foundation Intensive and The Deeper Work Journey.
Nourish
What have I been starved of in my practice?
Reconnecting to your passion, purpose, values, identity, and worth, and to the part of you that has known for a while what isn't working. This is the soil the rest of the practice grows from.
Where it happens: The Deeper Work Journey.
Root
What anchors the foundation of your practice?
You can have the best systems in the world. Without a strong foundation, they don’t make a difference. The roots you have to build: leadership, worth, well-being, identity, business, and relationships. You start showing up in your own decisions instead of reacting to whatever is on fire or doing what someone else’s blueprint tells you to do.
Where it happens: The Deeper Work Journey.
Transform
What does my practice look like when it reflects my values and worth not just as a chiropractor, but as a business owner?
This is where burnout gets healed. Where teams transform. Where marketing starts to work. Where the finances and systems of the business itself get healed, because none of it is separate.
Where it happens: The Deeper Work Journey.
Individual or with your team
Change doesn’t happen in a vacuum.
This process is about the owner, but includes the people around you too.
Sometimes you know what you want to do in practice, but have no idea how to bring others along into your vision. The team track brings an owner and her staff together in the process starting at The Foundation Intensive.
The interior work, your identity, your worth, how you lead, stays individual to the owner. You do that part alone with me inside The Deeper Work Journey. But if you have a team, to truly transform your practice, they will be needed on the journey and the team track is designed to help support you as the owner and them, through that process.
What makes this different
Every plan starts with you.
Every plan is built from your strengths and your practice. You've had enough templates with someone else's logo scratched off. And enough coaches and practice management groups promising the world and underdelivering. This isn’t that.
We start underneath the marketing and systems.
We'll get to marketing, team, and money. We start underneath them, so the changes not only hold, but change your experience of practice for the better.
Any direction is allowed.
Change can go in any direction, including rebuilding what you have or walking away from it. Neither one is failure, it’s about connecting you to what you need in moving forward.
Questions
Tap a question to open it.
Do I have to do all five phases?
No. A Rooted Workshop and The Foundation Intensive each stand on their own. The Deeper Work Journey is for practice owners who want to go all the way through.
Is this only for chiropractors?
Yes. I'm a chiropractor, and this work is built for chiropractic practice owners: solo, group, or multidisciplinary, at any stage.
How long does the full Journey take?
Ten months, with two to three sessions a month and a second intensive along the way.
Can my team be part of it?
Yes, starting as early as The Foundation Intensive. The team track brings your staff into Reveal and Unhook process with you. This particular process is one I have been developing as a pathway to organizational change in my organizational development and change PhD.
