About Dr. Alex

I built everything I was supposed to want.

I'm Dr. Alex Swenson-Ridley: a chiropractor, a mentor and guide, and the business healer for chiropractors. I work with chiropractic practice owners who've built something that looks successful from the outside and feels like a self-created prison on the inside.

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Dr. Alex smiling on an Alaska hillside with her white dog behind her
Fairbanks, Alaska
1

The portable table

I left the way a lot of practitioners leave a bad situation: without a plan. The man I worked for as an associate tried to enforce a non-compete by calling every clinic in town. He was toxic in ways that eventually caught up with him; he ended up in jail not long after I walked out. I didn't have anywhere to go. I had a son, born five weeks early, because the toxic stress of staying in that situation had become the kind of stress that can trigger labor.

A naturopath took me in. A room to rent at a low rate, a portable table borrowed for the occasion, a six-week-old strapped to my chest. I didn't know what I was doing. So I did what everyone told me to do, catering to the needs of everyone but myself.

2

Seven figures and no boundaries

Dr. Alex leaning against a brick wall

I took insurance because everyone took insurance. I worked twelve-hour days because that's what you were supposed to do. I followed the blueprint, because it was the only map anyone had handed me. Within five years, to the outside world, it looked like I had arrived: seven figures a year in billables, a 6,000-square-foot building, a team of twelve.

The version of me that could adjust a patient was confident. The version of me that was supposed to lead a team, run payroll, and carry a building's worth of overhead had never solidified an identity of her own.

3

The audit

One of the two payers that made up half my practice's income audited me. I'd done everything by the book. They recouped hundreds of thousands of dollars, with no recourse on my end. Somewhere in the middle of that, the wrist that had bothered me my entire career finally got looked at. It was torn in six places. I filed for bankruptcy, left the profession, and retreated to my house for three years. I told people I'd retired. I was 36. Truthfully, I was too broken, physically and emotionally, to keep going, and I didn't know how to fix myself. It took six years to get there.

4

Every move was a reactive one

I collected certifications. I built real success as a virtual women's functional medicine health coach. Every one of those moves was a reactive decision, born out of the pain of what I'd been through. I burned out again, and finally stepped back long enough to ask different questions. That's where the practice beneath the practice took shape: not as a theory, but as the only way I found my way back to myself.

5

2024

Practicing again, with a new identity

I got my license back in 2024. I still practice, this time built with resistance, the good kind, the kind that shows up when you're actually present for your own decisions. And I help other chiropractic practice owners build the freedom, confidence, and certainty I had to walk through the fire to learn.

What clients say

“Dr. Alex took the simple basics of something I already knew and created clarity on something I've been struggling with for so long.”

— Dr. Nimira A., DC

“From the moment we first spoke, I knew I was in good hands. She is a true expert in her field, and her compassionate and personalized approach to coaching is truly remarkable!”

— Karen R., Corporate Senior Vice President and Certified Master Coach

Teresa T., a massage therapist, calls this work therapy for burned-out practitioners. While I hold a master's degree in positive psychology, I am not a therapist. Despite that, my clients often describe working with me as therapy because of the depth of the work we do together. Our focus is on how you can learn from what brought you here, and use it to move forward.

Credentials

  • Doctor of Chiropractic, Life University
  • M.A., Positive Psychology, Life University
  • PhD candidate in Organizational Development and Change, Fielding Graduate University School of Leadership
  • National Board Certified Health and Wellness Coach
  • ICPA-certified pediatric chiropractor
  • Trauma-sensitive HeartMath practitioner
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